Mobile App Flipping – The Technical Processes Part 1/2

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It is an established fact that application flipping is an effective and faster way of creating new apps on existing ideas. It does not only allow you to save time but also the effort that goes into building an application from scratch. Moreover, it allows you to expand on already existing applications, which allows you to bring in additional features that customers might like and to eliminate existing ones that are redundant or need updates.

However, the question remains: How do you go on about app flipping? Are you a programmer? If not, should you become one? If you are, should you work on your own or make a company to work with?

There are several factors that contribute to this decision.


Individual Programmer vs. Programming Company


Before you even initiate the research for your final app or indulge into the app flipping process, you need to decide on the path of action you will take on. First off, you need to decide whether working on your own will be better or will forming a company yield better results.
Size of the potential business – For one, you need to consider your plans in detail. Do you have a vague idea for a single application, or do you plan to expand it into a larger business? If your current idea is limited to one application, and if it is your first experience with this, it would be ideal to be an individual programmer. If, however, you have previously developed application and now plan on app flipping on a larger scale, you might consider forming a programming company.


Remote vs. fixed working arrangement – The choice also greatly depends on time availability. Naturally, if you form a programming company, you will have to invest a fixed amount of time every day into it. It takes time and effort to build a company and to run it consistently enough to make profits. If you already have another job and you are merely working in your free time, which is not fixed, ideally you should stick to being a hobbyist programmer. Only if you have a lot of time to spare and a fixed amount of hours to dedicate daily should you consider forming a company.


Budget – Even though app flipping does not actually take as much money as app building from scratch does, it still needs a certain amount of investment. You need to pay for an app framework, and for the features you need in your application. You might also have to pay for uploading your application into an online store. Your budget, however, will be a lot greater if you plan to open up or run a programming company. This is because a large amount of your revenues will go into paying your employees and programmers. You will also have to manage a lot of other business costs, which may lower your profit. Whether you make more money as a programmer or a company depends on the nature and the popularity of your application, and the returns you get from it.


Need for money – There are several programmers out there who flip apps only to make a moderate amount of quick money. They merely need some extra cash and app flipping, with its convenience, is a good way to get this. If you are one of these people, being a programmer is the best option for you if your app turns out to be good enough to generate profits. As a programming company, however, you will need to understand that profit making takes time. Initially, your revenue will only be barely covering your costs. Due to higher marketing and management costs, you may find very less money to spare for yourself. However, with effective marketing strategies, you can begin to make profits overtime and make your company known to mobile application users.


Target market – Whether you operate as an individual or as a company also majorly depends on the part of the popular that you are targeting. If, for example, you develop an app to make mathematical calculations, it will only be limited to students of a certain age group, which makes your target market smaller. This eventually gives you an idea of the maximum revenue you can make if you operate at your optimal level. If, however, you make an application on weight loss or a game suitable for all age groups, your market will be a lot bigger. The project, therefore, will be large-scale and will also require wider marketing. In such a case, operating as a company will be more useful. While exceptions are certainly there, you simply need to determine whether your app will be simple enough for you to manage alone.


Aims and future plans – All in all, the decision depends on where you plan to take your project. It is often possible to start off as an individual, and form a company later on if your app gets an exceptional response and needs wider marketing and more complex management and updates. If, however, your current plans are limited to making and managing a small application, the best would be to be an individual working on a sole application.

(End of Part 1/2)

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