Mobile App Flipping – A Short Overview

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With the recent – yet rapidly evolving – advents in information technology and the increased usage of smartphones, several new trends have come into being. Whether these new trends cater to need or to entertainment, their popularity has soared unbelievably and they have entered the domain of ‘common needs’ at an incredibly fast rate. One of these is, undoubtedly, the use of mobile applications.

From academic needs to common everyday tasks and from connecting with others to mere entertainment – name anything and you have an app for it. Modern mobile users have learnt to rely on a variety of apps for their needs, since the fulfillment is merely a touch away. Naturally, this has given rise to the app market. Be it the Apple store or Google PlayStore, new applications are entering the market at the rate of hundreds every day. With so many apps being created and marketed daily, what is the likelihood that each of these would be unique? Undeniably, there is bound to be a never-ending overlap. Thousands of apps cater to the same need, and end up succeeding merely because of their superior features. This is exactly what has given rise to the convenient process of Mobile App Flipping.

If you are already a mobile application developer, you must have heard of the term. Mobile application flipping refers to the process of creating positive returns by working on an existing application or the latter’s framework. Also known as re-skinning, it is one of the fastest ways to get into the application market without expending excessive time, budget and effort. All you do is find an existing app that caters to the needs of your target audience, and use it to create a new program that caters to the same needs in a better and more efficient way. Naturally, this quick way to generate positive ROI is one of the most popular ones among mobile app developers.

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