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Now that we have established that mere existence on Play Store or iTunes does not guarantee the success of your app, let us look into what does make a great app. The fact is that no matter where your application is uploaded, whether on a popular platform, on a small website or your own well-marketed site, it needs to be highly efficient in order to be successful. When flipping an app, therefore, what you need to focus is not to meet the guidelines of Play Store but to come up with a branded app that will stand tall on its own and attract users regardless of its downloading platform.
Instead, you can come up with a great branded app by marketing it on your own website. This means that you can make yourself be known as an app developer, and come up with unique apps every now and then. This can be great because if you come up with one successful app, you can then use it to market your next app before its launch.
However, this process is intricate and you must go about it carefully. When creating a branded app, here are the things you need to incorporate.
- App Branding
This refers to all the features of your app that make it distinct from other apps and make users remember it with certain references. App branding is important in order to make a place in the mind of the consumer, and for them to be instantly reminded of the app if they see something similar. If you look at large corporations, all of them are recognized by features like icons, colors, names, etc. the key here is to come up with app branding features that will be different from the rest and will make you stand out. Here are the things you need to include in app branding:
Name your app – Developers often underrate this part of developing or flipping mobile applications, believing that any sort of name would become catchy if the app gains popularity. This, however, is not true. Naming you app is one of the most crucial points, and you must make sure you come up with something simple yet unique enough to be remembered. Think of application clones. They all often have the same names, and never stand out among the crowd. While these apps may be downloaded by being mistaken for the original that they are the clones for, this often earns them a poor reputation. Instead of coming up with a clone name, come up something unique that users will remember you for, which can ideally include the name of your brand.
Create an icon – This is another chance you have to stand out among the crowd, where everyone has a similar face. If you are flipping an app from a game that is very popular, do not use the same icon in, perhaps, different colors or slight changes. Instead, create an icon that is unique as well as attractive. To create a popular, well-branded app, you do not want users to think that your app is merely the clone of another popular one. Therefore, use an icon that is unique to you and something that has the potential to become popular without being related to others. Branded apps can often have the same icon, or those that are a variation of one primary icon.
Unique interface – Among mobile applications and games, there are many that use the same app development platforms and use the same templates. This means that there are very few apps that have a unique user interface. Otherwise, most of them use the same color combinations, the same drop-down menu style, etc. In order to be remembered by users through good branding, you must avoid this. Even when flipping an app, come up with a user interface, like colors, that will be unique to your app. These small unique factors, in future, have the potential to become the defining factors for your app. Ideally, you can make this a simpler version of your website’s interface, by using the same graphics but in a lesser quantity. Using the same or somewhat similar interface for all your future apps will also give you better recognition.
App support – There are countless apps out there that have glitches, due to which they are simply abandoned. Users do not have the time to spend a lot of time looking for solutions, and since they have enough alternatives, they simply move on to something more convenient. In order to avoid this, you must have your unique app help and support. Incorporate an FAQ within your app that users can resort to if they face problems. Additionally, offer unique support and customer care through your website. These small features often go a long way to keep customers interested in your app instead of simply abandoning it after using it for a few times.