Image courtesy of fantasista at FreeDigitalPhotos.net
Now that we have established that the Big Players might not be your best allies, let us further look into individual app development options to over the repercussions of these already established platforms.
The Big Players Do Not Tell You Everything
It is often assumed that getting to upload an app on Google Play Store or iTunes, in itself, guarantees success. This, however, is not true. It so happens that when you upload an app on these platforms, you give the big players all the authority over your application. Naturally, there are several things that they do not tell you. For one, the managers can sort applications according to their preferences, which means that the apps that go on the top pages will eventually succeed. Your chance to succeed this way may be very low, especially if you are making an app that is a clone of another.
Apple and Play Store also have your lists. This means that they know your list of customers, and all those who might have browsed your app page. Naturally, this list can then be used to market other similar apps, since other apps are then suggested to these users according to their history of downloads. The best way to avoid this is to make your very own list on your website. While this may take a little more time and effort, the profits and other benefits will be worth it. To top it all, you will be the one in charge of everything from your app’s downloads to marketing and profits to popularity.
A Branded App Yields Long Term Results
So you made an app, uploaded it to Play Store and got sufficient profits. Now that you make another app, you have to go through the process all over again. This is because even the success of a previous app does not give you any significant upper hand in the marketing or sales of another. The reason is that customers on these stores do not know the developer. All they know is the app. They will not be aware of the fact that you are a successful and talented developer. You will, therefore, have to market and sell just like a first-time seller.
This disadvantage is eliminated in a branded app that you are selling on your own website. This is because the app is not just known by its name or features in this case, but is also known by the developer or the brand. This means that the customers will know you and the next time you make an app, they will be aware of your prior success and will be more willing to buy it. Unlike popular application stores, therefore, you will get to make permanent customers and sell to them repeatedly instead of a one-time sale.
This is also a major benefit when you are selling apps at a good price. Most people go for free downloads, but if a previous app was successful, customers will be more willing to pay for a future app, since they trust the quality that you are known to come up with. You do not, therefore, have to put in so much time and effort just for a one-time sale. Instead, go for a branded app of your own and build customer loyalty for your brand.